350M+ organic views for clients10x return on ad spend for Pro Vinyl4.5M organic views for DAP Cars in 30 daysPaid by BYD UK to make the content

See the work

Results from the automotive world.

Two client case studies and our own brand. Real figures from real accounts.

10x return on ad spend for a Manchester wrap shop.

  1. The client

    A wrap shop selling Land Rover Defender bodykits and parts.

  2. The approach

    One clear buyer, Defender owners, and creative made only for them.

  3. The result

    £3k of ad spend returned more than £30k in sales.

10xReturn on ad spend
Ad spend£3k
Sales£30k+
  • 108Orders
  • 4%+Click-through rate

“That's really good! I'm happy to up the spend a bit if you see fit, keeps the growth going.”

Pro Vinyl Manchester, after their first month on a new store
Client · Social launch

Launching a one-of-one Rolls-Royce Spectre.

  1. The brief

    Launch the Spectre Onyx Edition and drive views and enquiries.

  2. The approach

    Native, iPhone-style content, launched casually so people shared it.

  3. The result

    Multiple enquiries, and we were first to promote the car.

  1. 273KViews
  2. 11,100+Engagements
  3. MultipleEnquiries
  • 4.5MOrganic views, 30 days
  • 125KViews, best post
  • 10,100+Likes

Funnel and likes are across five launch posts; 4.5M is organic views on their Instagram over 30 days. All from Instagram insights. Engagements are likes, comments, reposts and shares.

Instagram comment from George Heaton on a DAP Cars launch post: Meaaan
George Heaton, founder of Represent, on one of the launch posts

Our own automotive brand, built with our own money.

Everything we do for clients, we did for MotorLens first.

£250k+Sales
10,000Orders

One campaign

Ad spend£14k+
Return3.25x
  • 1,350+Purchases
  • 61Ads tested

Client results are examples, not a guarantee.

Behind the numbers.

DAP Cars · Spectre launch

Every way people engaged.

Across the five launch posts, from Instagram insights.

  • Likes10,129
  • Sends647
  • Reposts262
  • Comments65
125KViews, best single post
3,209Likes, best single post

MotorLens · one campaign

61 ads tested to find the winners.

Distinct creative ideas, tested against each other on our own budget.

1,350+Purchases
3.25xReturn on ad spend
£14k+Ad spend

Brand partnerships

Paid by BYD UK to make the content.

BYD UK has paid Dan to create content for its cars and its premium brand, Denza. Two of those briefs:

Paid partnership
BYD UK, featuring Denza Goodwood Festival of Speed Paid by BYD UK to cover its three-storey stand, from the Denza Z9 GT to the hill-climb simulator. Watch on Instagram
Paid partnership
BYD UK BYD Atto 2 DM-i BYD UK lent Dan the car for the day. One film on real-world running costs, built around an everyday drive. Watch on Instagram
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