Privacy policy
Last updated: 19 October 2026
This policy explains how COACHBUILT collects and uses personal information when you visit coachbuilt.co, contact us, work with us, or hear from us about our services.
Who we are
COACHBUILT is a digital marketing agency for the automotive industry, working with automotive brands, dealers and service businesses in the UK and worldwide. It is run by Daniel Henderson, trading as COACHBUILT, based in Manchester, United Kingdom. We are the controller of the personal information described in this policy.
Contact us about anything in this policy at contact@coachbuilt.co.
What we collect
When you contact us (through the enquiry form on our website, or by email, WhatsApp, Instagram or another channel): your name, email address, phone number or social media handle, your business name and type, website or Instagram account, the services you're interested in, your approximate monthly ad spend if you run ads, and anything you choose to tell us in your message. If you reach our website from one of our ads, the form also records the campaign details in the link and the website you came from, so we know which ad led to your enquiry.
When you become a client: contact details for you and your team, billing details, and the business information we need to do the work, such as access to your Meta Business Manager and ad accounts, sales and margin figures, and the content and brand assets you share with us.
When we research businesses we may work with: publicly available business information, such as a brand's name, website, public social media accounts, published contact details, publicly listed founders or marketing contacts, and the ads they run publicly in the Meta Ad Library. We only use this to decide whether our services might be relevant and to contact the business.
When you visit our website: our hosting provider automatically records technical information such as your IP address, browser type and the pages you visit, for security and to keep the site running. If you accept marketing cookies, we also use the Meta Pixel (see "Cookies" below). We remember your cookie choice in your browser's local storage on your device.
How and why we use it
| Purpose | Legal basis |
|---|---|
| Replying to your enquiries and arranging calls | Legitimate interests (responding to people who contact us) |
| Providing our services and managing your account | Contract |
| Invoicing and keeping financial records | Legal obligation |
| Contacting businesses about our services | Legitimate interests (promoting our services to relevant businesses) |
| Measuring and improving our own advertising | Consent (marketing cookies) |
| Keeping our website secure | Legitimate interests |
When we contact a business for the first time, we keep it short and relevant, and every message gives you an easy way to say no. If you ask us not to contact you again, we won't.
Who we share it with
We don't sell personal information. We share it only with providers that help us run COACHBUILT, under agreements that protect your data:
- Google (Google Workspace): email and file storage
- Netlify: website hosting, and storing the enquiries you send through our website form
- Meta (Facebook, Instagram and WhatsApp): messaging, advertising and, if you consent, the Meta Pixel
- Anthropic: AI tools we use to analyse publicly available business information and draft research notes
- Our accountant, and any authority where the law requires it
Some of these providers are based outside the UK, including in the United States. Where your information is transferred abroad, it is protected by UK-approved safeguards such as the UK Extension to the EU-US Data Privacy Framework or the UK International Data Transfer Agreement.
Cookies
Our website only sets non-essential cookies if you agree. If you choose Accept on our cookie banner, we load the Meta Pixel, which tells us when people arrive on our site from our ads, and when they send the enquiry form or choose to contact us by WhatsApp, Instagram or email, so we can measure and improve our ads. Meta may use this information in line with its own privacy policy. If you choose Decline, the Meta Pixel isn't loaded. You can change your choice at any time using the "Cookie settings" link at the bottom of every page.
Our website also loads fonts from Google Fonts, which means your browser sends your IP address to Google to download them.
How long we keep it
- Enquiries that don't lead to work: up to 2 years from our last contact.
- Business research and outreach records: up to 12 months from our last contact, or sooner if you ask us to delete them.
- Client records: for the length of our work together, then 6 years for tax and accounting purposes.
- Website server logs: as long as our hosting provider keeps them, usually a short period.
Your rights
Under UK data protection law, you can ask us to:
- give you a copy of the personal information we hold about you
- correct anything that's wrong
- delete your information
- restrict or object to how we use it, including stopping all marketing contact at any time
- send your information to you or another organisation in a portable format
Email contact@coachbuilt.co and we'll respond within one month. If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113, though we'd appreciate the chance to put it right first.
Keeping it safe
We keep personal information in secure, access-controlled systems, use strong passwords and two-factor authentication, and only give access to people who need it to do the work.
Children
Our services are for businesses. We don't knowingly collect information from anyone under 18.
Changes to this policy
We'll update this page if anything changes and show the new date at the top.