Built from inside the industry.
COACHBUILT was founded by Dan in Manchester, England. A digital marketing agency built only for the automotive industry, by someone who has spent over a decade in it.
Our story.
- 2017
Started at Social Chain, Steven Bartlett's social media agency.
- Creator
Grew @danhendoo to 65K followers with automotive content.
- Brands
Worked alongside Aston Martin and BYD.
- Founder
Built MotorLens, his own automotive brand, to 10,000 orders.
- Today
COACHBUILT: the same playbook for automotive brands worldwide, with 350M+ organic views generated for clients.
How we think.
- 01
Automotive only
We work in one industry, so we already know your buyers, your stock and your seasons.
- 02
Creative is the targeting
What your ad shows decides who sees it, so the creative gets as much attention as the media plan.
- 03
Test, don't guess
We test distinct ideas, learn what works and scale it. Opinions don't decide budgets; results do.
- 04
Native beats polished
Content that belongs in the feed earns attention. It's how the DAP Cars Spectre launch got shared.
- 05
Our own money first
We built MotorLens to 10,000 orders on our own budget before we ran anyone else's.
- 06
Senior-led
The person who plans your marketing is the person who runs it. No hand-off to a junior.
Brand partnerships
Paid by BYD UK to make the content.
BYD UK has paid Dan to create content for its cars and its premium brand, Denza. Two of those briefs: